Earned Media Marketing

Question: You’re in the market for a car. Whose opinion do you trust more, the car salesman or someone who bought the car and has been driving it for a year?

You picked the buyer, right?

Same concept applies when *you* tout how awesome your business is versus an unsolicited review, social shout out from a buyer, or (non-purchased) mention in the press.

It carries more clout because it’s honest and authentic.

It can come across as arrogant to drop your own mic (well … unless you’re a marketer), but if someone else does it for you? That’s much more of a humble brag, sharing-of-powerful-truth instead.

There’s a real science behind curating that type of content and strategically promoting it as far and wide as possible.

And we’ve nailed the DNA on that process.
Humbly speaking, that is.

Want to work with us?

Reach out to learn more about having us as your plug-in growth marketing team. Let’s grow!